SMOKERISE NY

CONCEPT

A campaign-driven streetwear shoot created to give a true New York feel while being shot entirely in Alabama. The concept focused on using location, styling, framing, and attitude strategically to recreate the energy and realism of an urban city environment without relying on the actual setting.

VISUAL DIRECTION

  • Gritty city-inspired visuals with a raw and grounded feel
  • Street textures, lighting, and architecture were used to mimic a New York atmosphere
  • Styling stayed true to Smokerise New York’s streetwear identity and brand tone
  • Overall direction focused on authenticity, movement, and attitude instead of over-stylized imagery

COMPOSITION

  • Framing highlighted the environment to help sell the illusion of a larger city setting
  • Angles and depth were used strategically to avoid revealing the actual location
  • The model’s posture and placement helped create a natural street-style presence
  • Wider shots balanced product visibility with environmental storytelling

EXECUTION

 

  • The shoot was planned intentionally around locations that visually resembled New York streets
  • Creative direction focused heavily on location scouting, framing, and environmental details
  • Styling, posing, and camera movement were used to build realism throughout the gallery
  • The overall approach prioritized brand identity and believable storytelling over production size

 

OUTCOME

  • Produced a campaign that strongly matched Smokerise New York’s streetwear identity and urban branding
  • The final content supported Smokerise’s marketing direction across social media, branding, and promotional use
  • The strength of the creative direction led into continued partnership involvement, including assisting with ad development and brand marketing strategy
  • The project showed the ability to build visually convincing, brand-focused campaigns through strategic planning, location direction, and storytelling execution